ENDWELL, N.Y.--()--In celebration of the cherished Día de Reyes (Three Kings Day), Visions Federal Credit Union launched a unique campaign to honor the Hispanic community and its traditions. Instead of bringing gold, frankincense, and myrrh, the Three Kings deliver three invaluable gifts for a brighter financial future: Financial Knowledge, Savings Culture, and Debt Management.

A Shared Commitment to Building Community

Visions’ mission to make an impact resonates deeply with the Hispanic community. By providing lower fees, better financial resources, and personalized support, Visions strives to help members make the most of their hard-earned money.

“The Hispanic community has a rich heritage of resilience, generosity, and family values—principles that align closely with Visions’ mission and core values,” said Tatiana Lopez, Regional Marketing Officer at Visions Federal Credit Union. “This campaign is our way of honoring that tradition while providing the financial education and guidance needed to help families thrive in the New Year, and for generations to come.”

During the campaign, Visions is sharing vital tools and resources along with taking part in family and community-oriented events in New Jersey. They will focus on:

  • Financial Knowledge: Budgeting basics and building financial confidence.
  • Savings Culture: The importance of emergency funds and long-term financial planning.
  • Debt Management: Strategies to reduce debt, improve credit scores, and achieve financial freedom.

Three Kings Day Event – January 3rd

Visions kicked off the celebration with a Three Kings Day event on January 3rd at New Roberto Clemente School, in Paterson, NJ. This family-friendly event featured the appearance of Los Reyes Magos (Three Kings) presenting the modern-day gifts of financial knowledge, savings culture, and debt management. They also did a toy giveaway for children at the event to celebrate the spirit of generosity and community, and delicious food enhanced the festivities.

Lopez said, “The Three Kings Day celebration reflects Visions’ dedication to building strong, vibrant communities. By delivering financial tools alongside cherished traditions, we’re giving families the resources they need to achieve their goals for the New Year and beyond.”

Honoring Tradition, Building Futures

The Three Kings Campaign underscores Visions Federal Credit Union’s unwavering commitment to integrity, service, and community-building—values shared by the Hispanic community. By investing in financial literacy and resources tailored for families and individuals, Visions aims to make financial wellness accessible to everyone.

For more information about the campaign, tools, resources, events, and Visions’ services, please visit es.visionsfcu.org.

About Visions Federal Credit Union

Visions Federal Credit Union is a non-profit financial institution completely owned by its members. Established in 1966, Visions proudly serves over 250,000 members in communities throughout New Jersey, New York, and Pennsylvania. Services include banking as well as auto, home, personal, and business loans. Visit www.visionsfcu.org for more information, or in social media: visionsfcu.es on Facebook and Instagram.