NEW YORK--()--XR, a global technology company, today named Michael McGuire as President of XR Pay, its division dedicated to comprehensive payroll and financial solutions for the advertising and entertainment industries. In this role, McGuire will lead XR Pay’s expansion, focusing on optimizing production finance and enhancing production payroll solutions to drive business growth and client success.

With over 25 years of experience in enterprise hardware, software and services spanning financial, technology and entertainment industries, McGuire is a proven leader in driving revenue growth, building strategic partnerships and streamlining operations. Most recently, he served as Chief Operating Officer at FilmTrack, where he guided the company through a successful acquisition. Previously, as Executive Vice President of Sales and Marketing at FastPay, he was instrumental in expanding the company’s portfolio from $500 million to over $1.6 billion within 18 months.

McGuire also held senior leadership positions at Velocify (acquired by Ellie Mae), Siebel Systems (acquired by Oracle), FileNet (acquired by IBM) and Ascendant Technology (acquired by Avnet).

“Michael’s deep expertise in fintech and entertainment will be invaluable as we drive XR Pay into its next phase of growth,” said Doug Knopper, Executive Chairman of XR. “Seamless payroll and financial operations are critical to powering the creative economy, and Michael’s leadership will drive our client-first vision—delivering next-generation solutions that empower brands and studios to achieve both creative excellence and business success.”

XR Pay streamlines payroll and financial operations for the advertising and entertainment industries, delivering secure, efficient and compliant payment solutions for brands, agencies and studios. From onboarding to payment processing, XR Pay simplifies payroll management, production finance, and compliance—ensuring seamless payments for talent, vendors and crew.

“I am thrilled to join XR, a company with a strong reputation for delivering best-in-class payment solutions across the advertising and entertainment industries,” said Michael McGuire, President of XR Pay. “I look forward to collaborating with XR’s talented team to expand XR Pay’s market reach and unlock new opportunities for growth in this next chapter.”

XR processes $1.5 billion in payments annually, empowering brands, agencies, studios and production companies to manage financial workflows with precision and efficiency across advertising, brand content, film and television productions.

McGuire will be based in XR’s Burbank office.

About XR

XR is a global technology platform that integrates data across creative, media and production to maximize business value and ROI. It empowers thousands of brands, agencies, publishers and studios to create, distribute and optimize advertising on any screen worldwide. With over a billion brand assets powered by its AI-driven platform, XR also transacts over $1.5 billion in talent, crew and vendor payments annually. Operating in 140 countries, XR has offices across North America, Europe, Asia and Australia.