Published on: Monday, 28 October 2024 ● 3 Min Read
MINNEAPOLIS--(BUSINESS WIRE)--Entrust today announced an all-in-one consumer banking platform that allows banks and credit unions to provide high-assurance security throughout the customer lifecycle – from account opening to financial credential issuance to on-going, everyday transactions and interactions.
The solution integrates leading AI-driven identity verification technology with physical and digital card issuance capabilities to transform the consumer banking experience, dramatically reducing fraud at account opening and providing smart continuous account protection.
Approximately 82% of consumers say they access banking services always or mostly online. Meanwhile, there’s been a dramatic influx of sophisticated cyberthreats including synthetic identities, deepfakes, and phishing attacks. It’s more important than ever to ensure every interaction – big or small – is secured with the highest level of assurance.
"Criminals will continue to take advantage of banks that underinvest in secure digital services,” said Tony Ball, President of Payments & Identity at Entrust. “Deepfakes, data breaches, fraudulent account openings, synthetic identities and phishing attacks are all very real threats impacting consumers; by utilizing an all-in-one solution, financial institutions are able to ensure customers are protected at every turn."
The solution is built to transform the consumer banking journey for financial institutions through the following capabilities:
By bringing these capabilities coalescing into one seamless platform, Entrust is distinctively positioned to power banks with the digital services they need to prevent fraud and give customers the seamless user experience they’re looking for. The platform builds upon Entrust's robust offerings which already reduce issuance and customer service costs, enables compliance to global regulations, and protect cardholders for financial institutions. Banks and credit unions can also take advantage of The Entrust Studio, a no-code journey time orchestration tool that acts as a mission control for identity. Studio gives businesses the tools to deploy the right level of assurance for their business, for the right customer at the right time, through flexible drag-and-drop workflows.
To learn more about Entrust’s financial solution, visit www.entrust.com/solutions/industries/financial
About Entrust:
Entrust is an innovative leader in identity-centric security solutions, providing an integrated platform of scalable, AI-enabled security offerings. We enable organizations to safeguard their operations, evolve without compromise, and protect their interactions in an interconnected world – so they can transform their businesses with confidence. Entrust supports customers in 150+ countries and works with a global partner network. We are trusted by the world’s most trusted organizations. Learn more at www.entrust.com.
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