MELBOURNE, Australia--(BUSINESS WIRE)--Loop, the leading returns and reverse logistics platform, today announced the global launch of Offset, a new pre-purchase returns solution that helps Australian merchants offset the high costs of returns and reverse logistics. Offset helps local brands offer a premium returns experience at no cost by giving their customers the option to pay a small fee upfront during checkout, in exchange for free returns later. The solution ensures merchants can recover return costs while giving customers peace of mind with easy, free returns.

With the rising costs of returns and reverse logistics posing significant challenges for brands, global retailers like H&M, Zara, and ASOS have shifted away from free return policies. In fact, over 60% of merchants today charge a return fee, in an effort to recover the costs of managing returns. With Offset, merchants have a seamless way to cover the operational and shipping costs of returns, while continuing to deliver a high-quality customer experience that optimises revenue retention.

Offset equips merchants with a powerful way to deliver profitability and customer satisfaction at scale. Being transparent about return fees up front, at the point of checkout, reduces friction and dissatisfaction among shoppers later. The power of Offset gives merchants access to Loop’s premium returns experience, regardless of budget constraints.

As returns experts, Loop knows that one size doesn’t fit all - which is why merchants can choose between two Offset models based on their business needs. The shopper experience is the same for both models: shoppers have the option to pay a small fee upfront during checkout in exchange for free returns later.

• Offset Free: Merchants with significant Australian return volume looking to free up cash flow can have Loop cover all return software and Australian domestic shipping costs, including Return Bar® drop-offs. In exchange, Loop collects return fees from Australian shoppers through Offset.
• Offset Flex: Merchants worldwide who want to shift return costs to consumers in a targeted way can own the Offset revenue stream and recoup return software & shipping costs. Offset Flex allows merchants to personalise the experience for different customer segments, regions, and return outcomes.

“Offset marks a major step forward in helping merchants recoup the rising costs of returns while continuing to deliver a stellar customer experience,” said Hannah Bravo, CEO of Loop. “At Loop, we’re committed to ensuring our partner brands improve both profitability and customer loyalty, especially as they prepare for the peak shopping season. Offset offers the world-class, convenient return options consumers expect today and represents the evolution of the returns experience."

Join early adopters including Mac Duggal, Margaux, Grant Stone, and more who are using Offset to cover their return costs ahead of peak season. Early Offset merchants have witnessed a nearly 10% increase in average order values by giving shoppers the assurance of a free return, without increasing overall return rates. Additionally, over 80% of shoppers given the option to purchase Offset choose to do so, demonstrating that shoppers value the peace of mind from free returns.

“We are excited to see a significant portion of our customers embracing Offset,” said Emily Greenfield, Director of E-commerce at Mac Duggal. “With the high cost of returns, we look forward to leveraging the tool to continue to optimise savings as we approach the upcoming holiday shopping season.”

To learn more about Offset and how it can transform your brand’s returns experience, visit loopreturns.com/returns/offset

About Loop

Loop is the leading post-purchase platform optimizing returns, exchanges, and reverse logistics at scale for more than 4,000 of the world’s most-loved Shopify brands. Through innovative solutions like Workflows, Instant Exchanges, Shop Now, Bonus Credit, and Offset, Loop helps global brands unlock cost savings, increase customer lifetime value, and retain more revenue. Its enterprise-level service delivery and breadth of integration partners make Loop the most agile and resilient returns solution for any retail brand. Loop has processed over 55 million returns and counting and has helped merchants retain more than $2 billion in revenue over the past five years. Learn more at www.loopreturns.com.