DETROIT--()--Huron Capital (“Huron”), a leading middle-market private equity firm, announced it has sold a majority interest in ExperiGreen Lawn Care (“ExperiGreen” or the “Company”) to funds managed by Wind Point Partners.

“We launched this company in 2016 with a vision of building the best business in lawncare, with leading customer satisfaction and exceptional talent recruitment and retention. In partnering with Huron, we hoped to rapidly scale a model that was working well at six locations and have been thrilled to have them as our partner as we have grown our service area and team to support 27 branch locations,” John Moehn, Founder and President of ExperiGreen, said. “Our Company has benefited immensely from Huron’s and our board’s guidance over the last two years.”

Headquartered in Mishawaka, Indiana, ExperiGreen is focused on providing customized fertilization, weed control, aeration, seeding, disease treatment, grub control, perimeter pest control and tree and shrub care solutions to over 140,000 residential customers in the US and Canada. Huron partnered with the Company in 2022 and supported its expansion, including organic growth and 19 acquisitions that drove a greater than 10-fold increase to EBITDA, transforming ExperiGreen from an upstart lawncare provider into a regional powerhouse.

Under its ExecFactor® program, Huron recognized notable secular tailwinds in do-it-for-me outsourcing of home services, increasing rates of home ownership, and the opportunity to drive better business outcomes with the integration of technology to enhance customer satisfaction, marketing effectiveness and routing efficiency. Huron partnered with a group of industry executives led by President John Moehn in 2022 to scale ExperiGreen to become a leader in the lawncare space. The ExecFactor® strategy also brought together the guidance and leadership of Co-Chairmen David Alexander (former CEO of TruGreen, a leading lawncare company in the U.S.) and Joe Kucik (Founder of Real Green Systems, one of the lawncare industry’s foremost software providers).

“Since taking a first call in 2021 about the lawncare industry, we were enthused about the prospects for an ExecFactor® investment in the space,” said Brian Rassel, Partner with Huron and investment lead. “ExperiGreen was found on a tip that there was ‘a little lawncare company with big time executive leadership in Mishawaka’, which was absolutely true. John and his team have been industry leaders and pioneers for decades, and we have been very proud to be able to support their organization and continue to be excited about being their partner going forward alongside Wind Point.” The Company’s senior management team, as well as Huron, will retain minority equity stakes in the business and Brian Rassel will continue to remain active through a seat on ExperiGreen’s board of directors.

Honigman LLP served as legal advisor to Huron and ExperiGreen.

About Huron Capital

Huron Capital is a leading lower middle-market private equity firm focused on partnering with outstanding management teams to build leading service companies. Through HCP Services, we bring a people-first and thematic approach to investing in mission-critical service companies in the infrastructure, facility and residential sectors where we have a long history of success, proven playbooks and extensive resources. We seek to make control investments in leading service businesses with $20 million to $200 million in revenue.

With our operational resources, we empower our management partners to drive significant growth through initiatives such as professionalizing operations, improving service offerings, executing M&A strategies, and accessing new markets. We pride ourselves on an unwavering commitment to candor, trust, accountability, and transparency in our relationships with management teams, investors, advisors, and employees.

Founded in Detroit in 1999, over the past 25 years we have acquired more than 285 companies through seven investment funds, managing over $2 billion in capital on behalf of a global institutional investor base. Through our proprietary ExecFactor® program, we utilize a proactive, thesis-driven investment process to identify the best potential management teams and investment opportunities in our core sectors. For more information, please visit www.huroncapital.com.

About ExperiGreen

Founded in 2016 and headquartered in Mishawaka, Indiana, ExperiGreen Lawn Care is a leading provider of residential lawn care services including fertilization, weed control, aeration, seeding, disease treatment, grub control, perimeter pest control and tree and shrub care. The Company delivers expert service to customers through a network of branch locations in nine U.S. states and two Canadian provinces.

Additional information about ExperiGreen is available at www.experigreen.com.