BOWLING GREEN, Ky. & BLOOMFIELD HILLS, Mich.--()--Houchens Food Group, which owns and operates more than 400 grocery, convenience, hardware/DIY and foodservice locations in 15 states, is working with eGrowcery, developer of the leading retail food industry white-label digital commerce platform, to provide improved shopper engagement for its grocery banners. Houchens will deploy eGrowcery technology to select IGA, Price Less and Food Giant stores.

“Our shoppers require and deserve better experiences online and in-store. Additionally, our retail operations team needs a platform that makes it easier for both our banner and store-level staff to digitally support our shoppers. We found answers to all of these requirements and more with eGrowcery,” said Greg Rush, President of Houchens Food Group.

“At HFG we are focused on technology vendors that allow for highly targeted and personalized customer experiences, data-driven decision making, and e-commerce capabilities that do not interrupt day to day customer service at store level. We are thrilled to partner with eGrowcery to assist us in targeting the right audience with the right message at the right time,” said Craig Knies, Chief Marketing Officer of Houchens Food Group.

eGrowcery, which operates in the United States and abroad, gives retail groups like Houchens Food Group the ability to provide a white-label eCommerce platform to the retailers it supplies and integrate the program into the company’s overall technology offering.

“Houchens Food Group is a great example of an organization that is working hard to simultaneously enhance its technology offering, engage shoppers through more channels and alleviate some of the administrative burden for its staff. We’re dedicated to providing the best possible solutions that create a competitive advantage in the crowded market they serve," said Patrick Hughes, CEO of eGrowcery.

About Houchens Food Group:
Houchens Food Group has been dedicated to the communities we serve since 1917 when we opened our first grocery store in Glasgow, KY. Today the company has grown to include 400+ stores in 14 states providing value as a local neighborhood market via grocery stores, convenience stores, hardware markets, and quick service restaurants. We serve our customers through a network of in-house and franchised brands including IGA, Price Less, Crossroads, Food Giant, Slim Chickens, Subway, Sonic, and more. Houchens Food Group is proudly 100% employee-owned and a subsidiary of Houchens Industries. For more information, please visit www.hfginc.com.

About eGrowcery
eGrowcery is the market-leading, white-label, SaaS based eCommerce solution designed to service grocery retailers. The eGrowcery platform is a true end-to-end, omnichannel solution that integrates with back-office/point of sale systems while enabling retailers to personalize their own shopper experience. Serving companies in the US and abroad, eGrowcery empowers retailers with the ability to personalize their shopping experience while providing the most efficient in-store fulfillment solution in the industry.