BIRMINGHAM, Ala.--()--Waverly Advisors, LLC (“Waverly”), a federally registered investment adviser (“RIA”) that specializes in investment management, financial planning and wealth management solutions for a diverse group of high-net-worth individuals, corporate retirement plans and institutional clients, has acquired Planning Capital Management Corp. (“Planning Capital”), an investment advisory firm headquartered in Paoli, Pennsylvania. This partnership establishes Waverly’s presence in the greater Philadelphia area.

Founded by Richard (“Rick”) Bell Jr. in 2001, Planning Capital has served high-net-worth individuals, institutions and non-profits for over two decades. Aiming to provide a more personal approach to financial planning, Rick’s team blends the quantitative world of finance with the qualitative components of their clients’ lives, streamlining complex financial scenarios to help clients work towards their financial goals. The entire Planning Capital team joins Waverly.

“Rick’s team is a dynamic group of talented professionals who are eager to help clients reach their financial goals,” said Justin Russell, President of Waverly. “Planning Capital’s holistic approach to comprehensive financial planning and wealth management aligns with ours and we are thrilled to have them join the Waverly team.”

“By partnering with Waverly, our team has gained significant resources and infrastructure further enhancing our ability to serve clients,” said Rick. “Most importantly, Waverly’s culture aligns with ours, and we are excited to join the Waverly team.”

The acquisition of Planning Capital marks Waverly’s 20th transaction since accepting an equity investment in December 2021 from Wealth Partners Capital Group (“WPCG”) and HGGC’s Aspire Holdings platform. The transaction closed on December 13, 2024 and increases Waverly’s AUM to approximately $15.9 billion.

“This partnership expands Waverly’s presence to 12 states across the U.S.,” said Mac Selverian, WPCG Principal. “It has been an exciting year for Waverly, and we look forward to continued M&A momentum as we enter 2025.”

Financial and legal terms of the deal will not be disclosed.

About Waverly

Waverly Advisors, LLC (“Waverly”) is a fee-only federally registered investment adviser that serves the investment management and wealth planning needs of a diverse group of clients, including high-net-worth individuals and families, corporate retirement plans, trusts, endowments, and institutions. Waverly manages approximately $15.9 billion in assets (as of 12.13.2024) and offers collaborative investment, tax, estate, and financial planning services. Founded in 1999 in Birmingham, Alabama, the company has 33 offices across the U.S. and a team of over 250 professionals who hold many of the industry’s most prestigious credentials. For more information, please visit www.waverly-advisors.com.

About Wealth Partners Capital Group

Wealth Partners Capital Group (“WPCG”) is a financial services holding company, which invests in and partners with select leading wealth management firms. WPCG assists its partner firms by identifying and integrating like-minded wealth advisers who seek access to expanded business capabilities, strategic growth and/or customized transition solutions. For more information, please visit www.wealthpcg.com.

About HGGC

HGGC is a values-driven, partnership-focused private investment firm. The firm’s ecosystem of investors, operators, and professionals are united by the shared mission to develop leading enterprises and build long term value together. HGGC invests in technology, business services, financial services and consumer enterprises generally valued between $200M - $1.5B+. The firm is based in Palo Alto, CA and manages over $6.9 billion in cumulative capital commitments. Since its inception in 2007, HGGC has completed more than 600 platform investments, add-on acquisitions, recapitalizations, and liquidity events with an aggregate transaction value of over $71 billion. HGGC makes investments in RIAs via its Aspire Holdings platform, which is targeting $300 million of total investment in the space. For more information, including a complete list of current and former investments, please visit www.hggc.com.