LOS ANGELES & DAYTON, Ohio--()--Sunbit, the company building financial technology for real life, announces an integration partnership with the Reynolds and Reynolds Company, the leading provider of automotive dealership software, documents, and professional services. The integration, which is set to launch in Q2 2025, will enable dealerships to convert more repair orders by utilizing the Reynolds Retail Management System and Sunbit's financing technology to leverage real-time data and prescreen customers at different stages of the service journey.

The integration features innovative automated prescreening technology that evaluates customers for financing offers throughout their service journey. This process generates firm offers of credit without requiring additional customer or service staff involvement and without a hard credit check. Customers are informed about these flexible payment options through an automated email and can make informed decisions at the point of sale.

“We are excited to partner with Sunbit to provide dealers with technology that enhances the customer experience while driving service department revenue,” said Scott Worthington, vice president of product planning at Reynolds. “By leveraging data and Sunbit's prescreening technology, we're making it easier for service departments to offer flexible payment solutions with personalized terms and zero fees when and where customers need them most."

Sunbit is already available in more than 50% of authorized dealerships, and 7 out of 9 customers who apply for pay-over-time financing from Sunbit take advantage of the solution. Since launching in the auto services sector, Sunbit has facilitated $1.7 billion-plus in revenue while helping more than 1.8 million auto dealership customers pay for repairs.

"Auto dealerships are always looking for ways to improve customer loyalty and gain a competitive edge,” said Tal Riesenfeld, CRO, Sunbit. “The ability to offer access to efficient, transparent financing solutions is a compelling value proposition, especially at a time when the cost of auto repairs and parts continue to climb. We’re excited about this partnership with Reynolds, which will benefit the dealerships we mutually serve and their customers.”

"The automotive service landscape continues to evolve, and customers increasingly expect automated solutions, including seamless flexible payment options,” concluded Worthington. “This integration will be a big step forward for our service departments, enabling them to better serve customers without adding complexity to their operations.”

Dealerships interested in learning more about Sunbit’s integration with Reynolds can visit: sunbit.com/reyrey.

About Sunbit

Sunbit builds financial technology for real life. Our financial technology products have helped millions of people ease the stress of paying for life's expenses by giving them more options on how and when they pay. Sunbit's technology provides no-fee credit cards for top retailers. The company's BNPL solution is found in more than 50% of all auto dealership service centers and is the fastest-growing and second-largest dental patient financing solution. Loans are made by Transportation Alliance Bank, Inc., dba T.A.B. Bank, which determines qualifications for and terms of credit. The Sunbit Card is issued by T.A.B. Bank, pursuant to a license from Visa U.S.A. Inc. Use of the card is subject to the cardholder agreement.

About Reynolds

Reynolds and Reynolds is a leading provider of automobile dealership software, services, and forms to help dealerships deliver better business results and transform the customer experience. The company is headquartered in Dayton, Ohio, with major U.S. operations in Houston and College Station, Texas, Tampa, Florida, and Celina, Ohio, as well as operations in Canada, the U.K., and Europe. (www.reyrey.com)

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